Alison Named ‘Product of the Year’ by Business Intelligence Group

yellowHEAD’S AI-powered creative management platform Alison was named Product of the Year 2021 by the Business Intelligence Group at their annual Sales and Marketing Technology Awards on July 27, 2021.

Alison is an ad creative analytics platform by yellowHEAD that harnesses artificial intelligence to let businesses make true data-driven decisions. Using proprietary technology and machine learning algorithms, Alison identifies key features in creative assets that affect their success, such as music, text, colors, objects, and characters, and tracks performance.

The platform’s capabilities go beyond creative optimization. Alison detects ad fatigue, performs competitor analysis, provides suggestions for future creatives, and connects with yellowHEAD’s professional creative studio to provide custom, AI-optimized creatives in the shortest amount of time.

The Sales and Marketing Technology Awards, aka. The Sammys, are industry awards that celebrate “global leaders, technologies and organizations helping to solve the challenges organizations have connecting and collaborating with prospects and customers,” according to Business Intelligence.

Shai Karmi, yellowHEAD co-founder and CEO, was extremely proud when the award win was announced. ”We’re honored to be recognized by The Sammys for our revolutionary creative intelligence platform, Alison,” he said. “Innovation is a priority at yellowHEAD, and to have that rewarded with such a prestigious award energizes us even more. The post-IDFA landscape has made it more important than ever for marketers to optimize their creative’s efficacy. Alison blends art and data to empower marketers to iterate and achieve maximum performance from their ad creative.”