ADD(to cart)ICTION – A Winning Combo of eCommerce & Facebook
Is there a better feeling than sprawling out on your couch with your morning coffee and scrolling through your Facebook newsfeed? Or that feeling when you see products of your favorite brand… just sitting there… with that “add to cart” button just waiting to be clicked on?
eCommerce is evolving to allow businesses to generate awareness, spark interest and facilitate purchases directly via social channels. There is no doubt that eCommerce and Facebook are two huge revolutions (there are more people on Facebook than there were in existence 100 years ago – wow). As the growth of both eCommerce and Facebook is undeniable, business owners should ask themselves how they need to use these two platforms wisely to make their business grow.
Here are several key methods to bring more traffic to your business by advertising on Facebook:
Make it personal
Targeting is Facebook’s most precious treasure. Figuring out who your exact audience is composed of is the key to bringing more sales to your business and, therefore, to creating positive ROI. Facebook provides you with many tools to analyze and improve your specific audience. Facebook users’ interests are explicitly stated, creating a more targeted advertising environment and allowing you to reach your high-value customers.
The social interface makes your business ads more personal, not only by targeting specific interests, but by including a social element – users are more enticed to click on an ad when they see that their friends like it.
Add charm to your ads and increase CTR
Use the right visual language to attract your audience to shop. Design a video or a banner that will emphasize your brand, display popular products and includes attention-drawing text. In order to have maximum impact, test different creatives on your target audiences. Learn which creative works best on each audience, and improve the quality of your products’ images, to attract more clicks on your and increase ROI.
Give them something special
Incentivize users to buy from you – give your customers coupons, sales, discounts or personal offers. By providing them with incentives, you drive users to purchase at your business. Test the influence by combining the incentive in your ads’ creatives or texts. Also, use trigger words and urgency-evoking phrases, such as “today only” or “don’t miss out”, that will push users to click on your ad.
Make them come back
Most online shoppers tend to abandon their cart and not complete their purchase the first time around. Retargeting campaigns can bring those shoppers back to complete their purchase. Remind your existing customers why they like your business and create campaigns to make them come back and shop again.
It doesn’t matter if you are a small or big business. You can use Facebook as a platform to boost your brand awareness, bring more traffic to your business and increase sales. However, if you feel that your ads do not deliver the ROI you expected, there is always more you can do. Keep working on increasing your ads’ relevancy and improving their appearance, and consider adding incentives that will hook your audience’s interest and provide them with a good reason to click on your ads. Don’t miss your moment to catch the big Facebook-eCommerce wave!