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25 February, 2019

Ad Specs & Sizes Guide for 2019

Creative
Best Practices
General

ads image size guide

When thinking about creatives, you want to make sure to use the right sizes for the right platforms. This is important to ensure high performance for your ads.

To help you out, here are the current aspect ratios for each advertising platform. These ratios can be applied to videos and static images.

Facebook Ad Specs

Facebook provides various ad formats for advertisers to engage with their audience:

  • Single Image/Video
  • 360° Photo
  • Carousel
  • Collections

Recommended Ad Sizes:

Landscape

16:9 Ratio
1920 x 1080 px
1280 x 720 px

Square

1:1 Ratio
1080 x 1080 px

Portrait

9:16 Ratio
1080 x 1920 px
720 x 1280 px

Instagram Ad Specs

Instagram is a photo-sharing platform at its core, and is therefore a great opportunity for brands to grab users’ attention with eye-catching creatives. And with its newest addition of Instagram Stories Ads, advertisers have more channels to reach their audience.

Recommended Ad Sizes:

Portrait Instagram Feed (Recommended)

4:5 Ratio
1080 x 1350 px

Square Instagram Feed

1:1 Ratio
1080 x 1080 px

Landscape Instagram Feed

16:9 Ratio
1920 x 1080 px
1280 x 720 px

Portrait Instagram Story

9:16 Ratio
1080 x 1920 px
720 x 1280 px

LinkedIn Ad Specs

LinkedIn is the perfect platform to target professionals who may be interested in your company, whether for business or HR purposes.

Recommended Ad Sizes:

Sponsored Content (feed)

1.91:1 Ratio

1200 x 627 px

Display Ads

300 x 250 px

Snapchat Ad Specs

Similarly to Instagram, Snapchat gives advertisers room to get pretty creative with their ads.

Recommended Ad Size:

9:16 Ratio

1080 x 1920 px

3-10 seconds

Twitter Ad Specs

The most popular ad format on Twitter is Promoted Tweets.

Recommended Ad Size:

16:9 Ratio

1200 x 675 px

Pinterest Ad Specs

Pinterest offers more ad formats than you may have thought:

  • Promoted Pins
  • Promoted Video Pins
  • Promoted Carousels
  • Promoted App Pins

Promoted Pins are the standard Pinterest ad format, allowing users to find relevant brand content when searching for new products.

Recommended Ad Size:

2:3 Ratio

1000 x 1500 px

YouTube Ad Specs

YouTube is the top video content consumption website. At the same time, it acts as both a search engine and a social network, making it a great way to reach your audience with engaging videos!

YouTube Display Ads

300 x 250 px

300 x 60 px

Max 30 seconds

Overlay ads

468 x 60 px

728 x 90 px

Portrait Video Ads (Bumper Ads & TrueView Ads)

2:3 Ratio
1080 x 1620 px
720 x 1080 px

What’s the difference between Bumper Ads and TrueView Ads? Simple – the length. Bumper ads are max 6 seconds long, while TrueView Ads are 12 seconds to 3 minutes long.

Landscape Video Ads

16:9 Ratio
1920 x 1080 px
1280 x 720 px

Vertical Video Ads (for UAC)

9:16 Ratio

1080 x 1920 px

720 x 1280 px

Square Video Ads (for UAC)

1:1 Ratio
1080 x 1080 px

Google Display Network (GDN) Ad Specs

Display ads are featured across 2 million apps and websites in the Google Display Network. They are a great way to raise brand awareness! Google Ads allows you to create responsive display ads and uploaded custom display ads.

Google Display Banner Dimensions

Credit: Google Help Center

 

It’s important to keep in mind that these specs constantly change as platforms update their ad offerings. Make sure to stay on top of these changes (we will do our best to keep you updated!).

 

Now that you’ve got the specs down, what else do you need to know to maximize your creatives? Here are some of our top tips to boost your ad campaign with winning ad design.

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