MWC 2024 Barcelona Recap

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Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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MWC 2024 Barcelona Recap

MWC 2024 Barcelona Recap

March 5, 2024
ASO
SEO
Events

The Mobile World Congress (MWC) 2024 in Barcelona served as a captivating stage where the boundaries of technology were pushed,…

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Discover How App Store Top Charts Impact your App’s Keywords

Discover How App Store Top Charts Impact your App’s Keywords

March 1, 2024
ASO
Best Practices

At yellowHEAD's ASO team, analyzing KPIs includes closely monitoring the relationship between keyword rankings and app store category rankings. This…

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App Store and Google Play: ‘Promotional Text’ and ‘What’s New’ Sections Updates – Dos and Don’ts

App Store and Google Play: ‘Promotional Text’ and ‘What’s New’ Sections Updates – Dos and Don’ts

February 7, 2024
ASO
Best Practices

What's New. Release notes. App Updates. Whatever it is you call this unique part of app product pages, learn how…

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How to Change and A/B Test Your iOS App Icon on App Store Connect for Maximum Impact

How to Change and A/B Test Your iOS App Icon on App Store Connect for Maximum Impact

January 10, 2024
ASO
Best Practices

Table of Contents How to Upload the iOS App Icon to the Console Icon Guidelines About Product Page Optimization (PPO)…

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The Manifest Recognizes yellowHEAD as one of the Global Leaders in the App Marketing Industry

The Manifest Recognizes yellowHEAD as one of the Global Leaders in the App Marketing Industry

December 18, 2023
ASO
Success Stories
General

There are thousands of applications, even millions, on Playstore and AppStore! It is nigh impossible to launch a successful application…

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Shaping Tomorrow: 8 Business Goals for 2024

Shaping Tomorrow: 8 Business Goals for 2024

December 3, 2023
UA
ASO
Best Practices

In the dynamic realm of performance marketing, where innovation is the heartbeat of success, Shai Karmi and Gal Bar, the…

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Navigating the Future: Top 5 Tips for Performance Marketing Success in 2024

Navigating the Future: Top 5 Tips for Performance Marketing Success in 2024

November 27, 2023
UA
ASO
Best Practices
General

Table of Contents Embrace the Power of AI and Tech Prioritize Personalization for Enhanced Customer Engagement Invest in UGC with…

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Seasonal Marketing for ASO

Seasonal Marketing for ASO

November 23, 2023
ASO
Best Practices

Picture your app as the dazzling storefront that captures attention during the bustling holiday season—Thanksgiving, Black Friday, Cyber Monday, and…

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Navigating Emergency Times with Performance Marketing Excellence

Navigating Emergency Times with Performance Marketing Excellence

October 25, 2023
UA
ASO
Best Practices

In today's digitally-driven world, businesses and organizations often face unforeseen challenges that require swift and effective responses. Emergencies, whether they…

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