Incremental Sales: What You Need to Know for the Best Outcomes

Marketing news, trends & insights

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Ad Creative Benchmark Report: What Converts Social Casino Users?

Ad Creative Benchmark Report: What Converts Social…

19 November, 2020
UA
Creative
Best Practices
General

Using the Alison Technology Platform, we analyzed 300M+ impressions across thousands of ads to see what creative strategies work best.…

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The 5 Best Facebook Ads of All Time (And How to Copy Them)

The 5 Best Facebook Ads of All…

19 October, 2020
Creative
Technology
Best Practices

Creativity, cleverness, and a dash of humor go a long way towards making a Facebook marketing campaign successful. Facebook Marketing…

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The Creative Process Revolution

The Creative Process Revolution

17 August, 2020
Creative
Technology
Company News

Anyone who has worked with a creative studio has probably heard the same old story. It starts off with a…

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MGS20 – Interview with Lee Spungin, VP Strategic Partnerships at yellowHEAD

MGS20 – Interview with Lee Spungin, VP…

2 June, 2020
Creative
Technology
Events

My, how the world has changed over the past several months! As the first MGS Global Virtual Conference rolls out…

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The Adjust Solutions Partner Program – An Insightful Experience

The Adjust Solutions Partner Program – An…

23 April, 2020
UA
Technology
General

yellowHEAD thrives to gain as much knowledge as possible in order to provide our partners with the most value. This…

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Google Data Studio vs. Tableau – Pros and Cons

Google Data Studio vs. Tableau – Pros…

14 May, 2018
Technology
General

Data visualization has become more and more essential for companies over the past 20 years. Many Business Intelligence tools have…

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Our New Universal App Campaigns Dashboard

Our New Universal App Campaigns Dashboard

7 March, 2018
UA
Technology
Company News
Best Practices

When approaching an optimization process, the most important thing is to have all the data in front of you, ready…

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The Evolution of Digital Marketing BI

The Evolution of Digital Marketing BI

9 February, 2017
Technology
General

Neil Patel wrote in his Forbes article that “marketing and analytics go together like peanut butter and jelly.” I tend…

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