Incremental Sales: What You Need to Know for the Best Outcomes

Marketing news, trends & insights

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ASO’s Secret Weapon: A/B Testing with Google Play Store Listing Experiments

ASO’s Secret Weapon: A/B Testing with Google…

18 August, 2020
ASO
Best Practices
General

Testing graphics is a vital piece of the App Store Optimization puzzle in order to ensure your app page’s success.…

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Keep the Updates Coming, Google! New In-App Review API

Keep the Updates Coming, Google! New In-App…

6 August, 2020
ASO
General

This time, the feature in question is apt to become either an app’s best friend or its greatest foe –…

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Apple’s iOS 14 is changing the mobile marketing landscape

Apple’s iOS 14 is changing the mobile…

2 July, 2020
ASO
General

Take a bite out of Apple’s sweet new updates! iOS 14 introduces App Clips, new privacy guidelines, search detection, and…

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Google Play Console’s Redesign Boasts New Features, Now in Beta

Google Play Console’s Redesign Boasts New Features,…

11 June, 2020
ASO
Best Practices
General

Google’s done it again with a new update! This time, the ASO community will be ecstatic to find the Google…

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Google Play’s Custom Details Page (CDP) Brings Paid & Organic Closer Together

Google Play’s Custom Details Page (CDP) Brings…

8 June, 2020
ASO
Best Practices
General

We’ve always said a strong ASO strategy should be synchronized with a well-thought-out UA plan. Meaning, the ads should be…

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Search, and you shall find: Google Play adds new FILTERS & related keywords to your search

Search, and you shall find: Google Play…

28 May, 2020
ASO
Best Practices
General

We’ve all been there before. You visit Google Play in search of a particular app or game. You might even…

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A New Way to Look at Google Play Keyword Targeting

A New Way to Look at Google…

12 May, 2020
ASO
Best Practices
General

yellowHEAD’s ASO team has made an interesting discovery about Google Play’s algorithm: keyword targeting does not need to be an…

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Google Play Store Adds New Tags

Google Play Store Adds New Tags

2 April, 2020
ASO
General

Google Play continues implementing changes! This time, it’s the “app details” in search results. How was it before? In search…

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App Store Update: How to Conquer Search Results

App Store Update: How to Conquer Search…

18 March, 2020
ASO
Best Practices
General

Search Results. Apple Search Ads. Featuring in Search Results. Each of these formats consume the most viewed real estate for…

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