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How Is Apple’s iOS 14 IDFA Update Likely to Impact Advertisers?

How Is Apple’s iOS 14 IDFA Update…

8 April, 2021
UA
Best Practices
General

Apple’s iOS 14.5 update is going to change how advertisers target and track users.  Let’s look at how it will…

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What is Cross-Channel Marketing?

What is Cross-Channel Marketing?

26 March, 2021
UA
Best Practices
General

Cross-channel marketing aims to create a consistent experience across a variety of digital channels. Read on to find out how…

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Social Point’s Ana Maria Rizopol Combines Creativity and Data for Success

Social Point’s Ana Maria Rizopol Combines Creativity…

25 March, 2021
Q&A
General

Chatting with Ana Maria Rizopol, Social Point’s Marketing Outsourcing Creative Manager, was enjoyable and exciting. Originally from Romania, Ana gained…

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4 Direct to Consumer Trends Marketers Need to Know in 2021

4 Direct to Consumer Trends Marketers Need…

15 March, 2021
UA
Best Practices
General

Here’s how to navigate evolving consumer expectations and take your DTC brand to new heights this year. It’s no secret…

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Adjust’s Ozan Sisman Cooks Up Successful Mobile Marketing Partnerships

Adjust’s Ozan Sisman Cooks Up Successful Mobile…

11 March, 2021
Q&A
General

Ozan Sisman, Partnership Manager at Adjust, is a unique combination of numbers and sociability. With a passion for math, Ozan…

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What is DTC Marketing? Everything Marketers Need to Know

What is DTC Marketing? Everything Marketers Need…

8 February, 2021
UA
Best Practices
General

The direct to consumer market is booming. DTC sales were forecasted to reach $17.75 billion in 2020, a 24.3% increase…

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Top 10 Creative Performance Insights for 2021

Top 10 Creative Performance Insights for 2021

28 January, 2021
Creative
Best Practices
General

At the end of 2020, we took our time to analyze the creative highlights of the year so we could…

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Reviewing Google’s December 2020 Core Update

Reviewing Google’s December 2020 Core Update

11 January, 2021
SEO
General

In early December, Google underwent its most recent core update to its algorithm. The previous core update was in May…

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6 of the Best New Year Marketing Ideas

6 of the Best New Year Marketing…

7 January, 2021
UA
Best Practices
General

The turn of the year brings with it new hope and a host of new ideas that marketers can try…

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