Incremental Sales: What You Need to Know for the Best Outcomes

Marketing news, trends & insights

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Incremental Sales: What You Need to Know for the Best Outcomes

Incremental Sales: What You Need to Know…

1 December, 2020
UA
Best Practices
General

No matter the type of business you run, you will need to pay attention to multiple factors to evaluate your…

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Ad Creative Benchmark Report: What Converts Social Casino Users?

Ad Creative Benchmark Report: What Converts Social…

19 November, 2020
UA
Creative
Best Practices
General

Using the Alison Technology Platform, we analyzed 300M+ impressions across thousands of ads to see what creative strategies work best.…

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How to Create Truly Binge-Worthy Content

How to Create Truly Binge-Worthy Content

17 September, 2020
SEO
Best Practices
General

Bingeable content keeps prospects in your sales cycle. Keep reading and learn the strategies that Netflix uses to get people…

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ASO’s Secret Weapon: A/B Testing with Google Play Store Listing Experiments

ASO’s Secret Weapon: A/B Testing with Google…

18 August, 2020
ASO
Best Practices
General

Testing graphics is a vital piece of the App Store Optimization puzzle in order to ensure your app page’s success.…

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Keep the Updates Coming, Google! New In-App Review API

Keep the Updates Coming, Google! New In-App…

6 August, 2020
ASO
General

This time, the feature in question is apt to become either an app’s best friend or its greatest foe –…

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What is Performance Marketing? – yellowHEAD’s Overview

What is Performance Marketing? – yellowHEAD’s Overview

30 July, 2020
Best Practices
General

yellowHEAD has been a digital performance marketing agency for over seven years now, and it hit us. We’ve produced a…

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Adapting to User Acquisition Trends & Capoeira Moves, Deniz Varol is letgo’s Marketing Chameleon

Adapting to User Acquisition Trends & Capoeira…

28 July, 2020
Q&A
General

For Deniz Varol, business has always been an interest. She took business class as an elective in high school, where…

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Apple’s iOS 14 is changing the mobile marketing landscape

Apple’s iOS 14 is changing the mobile…

2 July, 2020
ASO
General

Take a bite out of Apple’s sweet new updates! iOS 14 introduces App Clips, new privacy guidelines, search detection, and…

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iOS 14 hushes IDFA, causing tremors felt across the UA world

iOS 14 hushes IDFA, causing tremors felt…

30 June, 2020
UA
General

“IDFA is DEAD! IDFA is barely breathing! IDFA is no more!” Do any of those sound familiar? In case you…

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