Marketing news, trends & insights
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
We’ve all been there before. You visit Google Play in search of a particular app or game. You might…
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Being the current Senior Director of Growth Marketing at AppsFlyer and former VP of Performance Marketing at Gett, we think…
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yellowHEAD’s ASO team has made an interesting discovery about Google Play’s algorithm: keyword targeting does not need to be an…
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Well, it looks like we’re going into another month of lockdown. But before we go on and discuss some super interesting…
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While speaking with Shay Ze’ev Yosifon, I couldn’t help but notice his depth of knowledge in his field of expertise.…
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yellowHEAD thrives to gain as much knowledge as possible in order to provide our partners with the most value. This…
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COVID-19 (a.k.a. the coronavirus) has become a global pandemic which has had an impact on human health, the economy, and…
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Google Play continues implementing changes! This time, it’s the “app details” in search results. How was it before? In search…
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Search Results. Apple Search Ads. Featuring in Search Results. Each of these formats consume the most viewed real estate for…
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