Search, and you shall find: Google Play adds new FILTERS & related keywords to your search

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Search, and you shall find: Google Play adds new FILTERS & related keywords to your search

Search, and you shall find: Google Play…

28 May, 2020
ASO
Best Practices
General

  We’ve all been there before. You visit Google Play in search of a particular app or game. You might…

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Oded Onn Paints a Pretty Picture for Growth Marketing Strategies

Oded Onn Paints a Pretty Picture for…

24 May, 2020
Q&A

Being the current Senior Director of Growth Marketing at AppsFlyer and former VP of Performance Marketing at Gett, we think…

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A New Way to Look at Google Play Keyword Targeting

A New Way to Look at Google…

12 May, 2020
ASO
Best Practices
General

yellowHEAD’s ASO team has made an interesting discovery about Google Play’s algorithm: keyword targeting does not need to be an…

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Mobile Industry Trends Amidst COVID-19

Mobile Industry Trends Amidst COVID-19

4 May, 2020
UA
Best Practices
General

Well, it looks like we’re going into another month of lockdown. But before we go on and discuss some super interesting…

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Beach Bum’s VP Marketing, Shay Ze’ev Yosifon, Finds the Balance for Success

Beach Bum’s VP Marketing, Shay Ze’ev Yosifon,…

27 April, 2020
Q&A

While speaking with Shay Ze’ev Yosifon, I couldn’t help but notice his depth of knowledge in his field of expertise.…

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The Adjust Solutions Partner Program – An Insightful Experience

The Adjust Solutions Partner Program – An…

23 April, 2020
UA
Technology
General

yellowHEAD thrives to gain as much knowledge as possible in order to provide our partners with the most value. This…

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How is Coronavirus Changing Search?

How is Coronavirus Changing Search?

7 April, 2020
SEO
Best Practices
General

COVID-19 (a.k.a. the coronavirus) has become a global pandemic which has had an impact on human health, the economy, and…

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Google Play Store Adds New Tags

Google Play Store Adds New Tags

2 April, 2020
ASO
General

Google Play continues implementing changes! This time, it’s the “app details” in search results. How was it before? In search…

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App Store Update: How to Conquer Search Results

App Store Update: How to Conquer Search…

18 March, 2020
ASO
Best Practices
General

Search Results. Apple Search Ads. Featuring in Search Results. Each of these formats consume the most viewed real estate for…

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