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FOLLOW THE <span class="sizeup"><span class="yellow">yellowHEAD</span> ROAD</span>

FOLLOW THE yellowHEAD ROAD

yellowHEAD is an AI-powered performance marketing company that boosts growth with unified paid and organic strategies. Our full-funnel approach optimizes marketing budgets with precision using advanced in-house machine learning algorithms, real-time data visualization, revolutionary A/B testing technology, and our talented creative studio. We partner with some of the biggest brands in competitive industries to deliver results across digital marketing platforms.

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OUR MISSION
We collaborate to make yellowHEAD the world’s preferred and most respected performance marketing brand.
PAINTING THE WORLD YELLOW

With an expanding global presence, we support the growth of companies across markets.

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Our Story
2013
yellowHEAD is founded by Gal Bar and Shai Karmi and goes on to become a global leader in digital performance marketing.
yellowHEAD’s Tech team is formed and goes on to develop revolutionary, growth-supporting technologies
2014
yellowHEAD forms its ASO team and quickly becomes a pioneer in the field
2016
Business of Apps lists yellowHEAD as a top user acquisition agency and top App Store Optimization agency
2017
mobyaffiliates lists yellowHEAD as a top mobile app marketing agency
yellowHEAD launches proprietary marketing technology
2018
yellowHEAD is featured on national TV
yellowHEAD Analytics is launched to provide partners with complete transparency over their entire funnel in one spot
yellowHEAD office opens in Lviv, Ukraine
Expansion of yellowHEAD’s Creative Studio, yellowSTUDIO
Business of Apps lists yellowHEAD as a top App Store Optimization agency
ASKyH goes live
Media budget management surpasses $100M
2019
yellowHEAD Alerts is launched to empower Account Managers with live signals
yellowHEAD launches Alison and revolutionizes the concept of A/B testing
Business of Apps lists yellowHEAD as a top mobile app marketing agency
yellowHEAD office opens in NY, USA
yellowHEADLINES IN THE PRESS

It’s Too Early for Self-Driving AI in Advertising. Here’s Why Human Ingenuity…

Martech Cube - July 2021
READ MORE

The Great Ad Divide (w/Asaf Yanai of yellowHEAD)

Rocketplace - May 2021
READ MORE
Say cheese hi! To yellowHEAD’S leaders
Gal Bar
                                   

Gal BarView

Co-Founder & CEO

Gal Bar

Co-Founder & CEO
Gal has over 16 years of experience in online marketing. He also holds a B.Sc. in Computer Science from the University of Haifa and decided that building sophisticated marketing tech is much more interesting than coding websites and apps. Gal now leads yellowHEAD's Marketing and Technology teams and makes killer desserts that no one wants to eat.
                                   
Shai Karmi
                                   

Shai KarmiView

Co-Founder & CEO

Shai Karmi

Co-Founder & CEO
When Shai isn’t off-roading in old Jeeps or dirt bikes, he leads yellowHEAD’s Finances, Creatives, and yellowX projects with over 16 years of experience in online marketing. He has a BA in Social Sciences from Ra’anana College. After several business ventures, Shai determined that yellowHEAD was the One.
                                   
Lee Spungin
                                   

Lee SpunginView

VP Strategic Partnerships - US

Lee Spungin

VP Strategic Partnerships - US
Lee Spungin has 12 years of experience leading teams in digital agencies and large advertising firms, igniting results to ensure partners' success, and delivering meaningful relationships with existing and new partners. She is now yellowHEAD's VP of Strategic Partnerships in the US and is an avid foodie on a quest to conquer NYC's thriving scene.
                                   
Maayan Dagan
                                   

Maayan DaganView

VP User Acquisition and Organic Marketing

Maayan Dagan

VP User Acquisition and Organic Marketing
When she’s not running or doing pilates, Maayan leads yellowHEAD’s 3 main divisions of marketing solutions for our partners with 11 years of experience in Digital Marketing and User Acquisition, and 6 years managing large marketing units. She has a BA in Economics and Communication from Tel Aviv University.
                                   
Asaf Yanai
                                   

Asaf YanaiView

VP Growth

Asaf Yanai

VP Growth
Asaf has 12+ years of experience in Business Development, Sales & Marketing. He also has an MBA from the IDC. He leads yellowHEAD`s Growth team and is an online marketing lecturer in a leading private college.
                                   
Merav Katz
                                   

Merav KatzView

Head of Corporate Marketing

Merav Katz

Head of Corporate Marketing
When she’s not re-reading Harry Potter, Merav leads yellowHEAD's Corporate Marketing team with 11+ years of experience in marketing communications, public relations, brand management, social media and SEO. She has an MBA from Ben Gurion University and a B.Sc. in Communication from the University of Texas at Austin.
                                   
Morli Ben David
                                   

Morli Ben DavidView

Head of Tech

Morli Ben David

Head of Tech
Morli has a decade of experience in Product Management, Business Intelligence, and User Experience. He holds a B.Sc in Industrial Engineering & Management from BGU (Magna Cum Laude) and a Master’s in Law from BIU. Morli now leads yellowHEAD’s Tech team, and when he finally lets his hands off of computers, he likes to play soccer… mostly with his legs.
                                   
Itay Kamil
                                   

Itay KamilView

Head of Creative

Itay Kamil

Head of Creative
When he’s not playing the bass with his band, Itay leads yellowHEAD’s Creative department with 9 years of experience in Performance Marketing, Advertising and Creative Project Management. He has a B.A. in Design from Holon Institute of Technology and an MBA with a specialty in Marketing & Advertising from Ono Academic College.
                                   
Nitzan Apfelbaum Sassoon
                                   

Nitzan Apfelbaum SassoonView

Head of Finance

Nitzan Apfelbaum Sassoon

Head of Finance
Nitzan has 8 years of financial experience in the digital media industries working at high-growth, pre-IPO, and publicly traded companies. She also has a BA from the Hebrew University. She now leads the Corporate Finance team at yellowHEAD and makes a mean carrot cake.
                                   
Aviva Telias
                                   

Aviva TeliasView

Head of Organic Marketing

Aviva Telias

Head of Organic Marketing
Aviva has 12 years of experience in marketing, 6 of which she has spent mastering ASO. She also has an MA from Universidad de Salamanca, Spain and a BA in Communication Theory from the University of Toronto, Canada. She now leads yellowHEAD’s ASO team and can run 10k in just over 50 minutes.
                                   
Hila Keller
                                   

Hila KellerView

Head of UA

Hila Keller

Head of UA
Hila has 6 years of experience in performance marketing, user acquisition, marketing analytics, and campaign management in Gaming and Non-gaming verticals. She also has an MBA in Leadership from Tel Aviv University, an MBA in Business management from ONO Academic College and a B.Sc in Social Science from Bar Ilan University. She now leads yellowHEAD’s User Acquisition team and dances salsa when she has free time.
                                   
Adi Susman
                                   

Adi SusmanView

UA Team Leader

Adi Susman

UA Team Leader
When she’s not chasing after the perfect coffee mug or uploading yet another Instagram Story, Adi leads yellowHEAD’s User Acquisition team with 5 years of experience in Performance Marketing and Social Media. She has a Dual BA from the College of Management Academic Studies.
                                   
Noa Miller
                                   

Noa MillerView

Creative Strategy Lead

Noa Miller

Creative Strategy Lead
Noa has 10+ years of experience in creative and advertising. She also has a Masters degree in Communications from Florida International University. She now leads yellowHEAD’s creative services and loves traveling with her family.
                                   
                           About us

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